Client: Cartoon Network
This press kit was created to promote the launch of Tower Prep, a live-action show about a group of students with special abilities who wake up one day to find themselves in a mysterious inescapable prep school. Many questions about the school’s purpose and how they arrived there are addressed in the series. The kit was positioned as a standard orientation handbook but contained clear glossy overlay questions on all the photography that alerted the viewer that all is not what it seems at Tower Prep. The kit contained a screener DVD and press materials.