Tower Prep Press Kit

  • portfolio_splash_Tower_Prep2X
  • "What's Really Going On?"
Client: Cartoon Network
Category: Print

This press kit was created to promote the launch of Tower Prep, a live-action show about a group of students with special abilities who wake up one day to find themselves in a mysterious inescapable prep school. Many questions about the school’s purpose and how they arrived there are addressed in the series. The kit was positioned as a standard orientation handbook but contained clear glossy overlay questions on all the photography that alerted the viewer that all is not what it seems at Tower Prep. The kit contained a screener DVD and press materials.