New Work: Tooncast Marketing Mailer

The fine folks at Cartoon Network Latin America were interested in putting together a sales/marketing mailer for their version of the U.S. Boomerang television network, Tooncast. As with Boomerang, Tooncast offers 24 hours of classic cartoon programming. To make a fun, interactive piece and showcase the multitude of shows on the network, Jayro chose a Volvelle approach (that grommeted spinny wheel thing) with tri-fold panels and it includes a DVD containing show clips. When you spin said wheel, you can see classic matchups from Scooby and the Carnival Ghost to He-Man and Skeletor. The look and feel of the piece matches Tooncast’s current on-air graphics. Jayro Design concepted and designed all aspects of the piece, including the animated DVD Menu which was produced by Turner Studios. Three versions were ultimately produced – English, Spanish and Portuguese. Thanks again to Ana and the CNLA team!

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